MIT-ID Campus Placements Week 2015
In 2014, while I was enrolled at MIT Institute of Design (MIT-ID), I was picked to be part of a 3-member team that was tasked with branding and strategising the communication campaign of a new annual campus placements event that the institute introduced in the subsequent year. Documented below is the process and deliverables that the team executed over 8 weeks.
Introduction to MIT Institute of Design
MIT Institute of Design, Pune, Maharashtra - India
MIT Institute of Design is a part of MAEER established in year 1983 with an intention to offer quality education. With over 65 institutions and more than 60,000 students, MAEER is responsible for nurturing, and offering a platform to the country's best talent.
MIT-ID focuses on the fundamental design skills and helps students to develop them into professional attributes. International infrastructure, high-class facilities, excellent faculties and global resources makes us one of the top design institutes across the country. Their aim is to create a design community, which will not only cater to the large industries but also to small scale and rural industries.
MITID offers Graduate & Post Graduate Diploma Programmes in
1. Industrial Design
Product Design
Transportation Design
Interior Space & Equipment Design
Retail & Exhibition Design
User Experience Design (only at PG level)
2. Communication Design
Graphic Design
Animation Film Design
Film & Video Design
3. Fashion Design
The institute offers following programmes in Collaboration with University for the Creative Arts (UK)
BA (Hons) Fashion Design
BA (Hons) Fashion promotion & Imaging
MBA Fashion Management & Marketing
M.Des Fashion Design
About the event
Campus placements are conducted within educational institutes or in a common place to provide jobs to students pursuing or in the stage of completing the programme. In this programme, industries visit the colleges to select students depending on their ability to work, capability, focus and aim. The prime objective of the event is to get the organisations to commit that they will hire MIT ID graduates. This can be broken down into following sub-tasks:
FOR ORGANISATIONS
• Asserting that the MITID talent is at par with any other design school.
• Showcasing the students’ portfolios.
• Establishing the fact that MITID placements is happening as a planned event for the first time.
• Communicating the basic factual details (About MITID, date, venue, no of students, disciplines etc.)
• Getting the organisations excited/interested in choosing MITID to hire.
• Capturing the job details (profile, package, location etc.)
FOR STUDENTS
• Sharing the job details with the students.
• Getting the students interest and priority in applying to opportunities.
Up until 2015 the placements of the final year students happened after the completion of their graduation projects. This would happen over a period between the completion of the projects and the convocation. There were quite a few logistical problems in this and many times the appropriate matching between the student and organisation/opportunity could not be achieved. To overcome the problems the institute decided to introduce an annual event called Placement Week. The placement week would be a definite time slot between which the placement interviews would be conducted.
Target audience
National and international corporations who want to hire design graduates so they can be a part of the design/ innovation units of their respective companies.
National and international design studios who want to hire fresh design talent to strengthen their teams.
S.W.O.T. Analysis
WEAKNESSES
1. Insufficient knowledge about design as a profession.
2. Lack of awareness about MIT Institute of Design.
3. College still in it’s infant stage.
STRENGTHS
1. One of the few insitutes in India dedicated to design education.
2. 164 graduates available for recruitment.
3. Students from 7 disciplines.
4. Design is rapidly growing into an organised sector.
THREATS
1. Other design institutes who practice campus placements and conduct the interviews before us.
2. Lack of job opportunities. 3. Students’ lack of faith in the placement system, resulting in few or no applications.
OPPORTUNITIES
1. Industry is slowly becoming aware about the importance of designers.
2. Standardisation of salaries can be achieved.
Identity and visual language
Logo
The logo stands to represent the stroke of a highlighter. This is meant to project that the candidate has been picked/selected/shortlisted. It also represents and opportunity for the candidates to stand out. The identity reflect simplicity, professionalism and modesty.
Logo unit
Visual language
